Snapchat Category

Snapchat revolutionizes social media with its ephemeral photo and video messaging platform, attracting over 375 million active users worldwide. The app features Stories, which disappear after 24 hours, and augmented reality filters that enhance user engagement. Snapchat's Discover section offers curated content from major publishers, driving both user retention and advertising revenue. Its innovative approach to privacy and communication reshapes digital interaction among younger demographics.